Take Rate
Category: Marketplace
Also searched as: Marketplace take rate
Definition (plain English)
The percentage of transaction value a marketplace or platform keeps as revenue or fee income.
Why it matters commercially
Take rate determines marketplace economics for the platform and seller margin impact for the merchant.
Example
A specialty food marketplace raised take rate but had to prove sellers still kept enough margin after freight, payment, and returns.
Common mistake
Quoting take rate without specifying whether it applies to GMV, NMV, shipping, tax, refunds, or only product value.
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