NMV
Category: Marketplace
Also searched as: Net merchandise value
Definition (plain English)
Net merchandise value is merchandise value after returns, cancellations, discounts, or other defined adjustments.
Why it matters commercially
NMV is closer to actual retained sales volume than GMV and helps teams judge channel quality and inventory performance.
Example
A distributor used NMV instead of GMV after a promo drove large orders that later returned because expiry dates were too short.
Common mistake
Comparing NMV across channels without matching the same refund, cancellation, tax, shipping, and discount rules.
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