Bundling
Category: E-commerce
Also searched as: Bundling
Definition (plain English)
Bundling combines multiple products, units, or components into one offer, kit, or sellable pack.
Why it matters commercially
Bundling changes unit economics, pick-pack labor, inventory availability, barcode setup, returns, and whether slow-moving or short-dated stock can be sold profitably.
Example
A retailer bundled imported sauces with higher-margin dry goods to raise AOV while clearing stock before best-before dates shortened.
Common mistake
Building bundles from sales ideas only and missing component stock, margin mix, packaging, labels, tax treatment, and return rules.
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