Bounce Rate
Category: Analytics
Also searched as: Bounce Rate
Definition (plain English)
Bounce rate is the share of visits that leave without meaningful engagement, depending on the analytics tool definition.
Why it matters commercially
A high bounce rate can reveal poor fit between traffic, product promise, landed price, delivery promise, or page trust.
Example
A wholesale landing page bounced paid traffic because visitors wanted carton pricing, MOQ, and lead time before speaking to sales.
Common mistake
Reacting to bounce rate alone without segmenting by source, device, page intent, stock status, and customer type.
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