CTR
Category: Marketing
Also searched as: Click-through rate
Definition (plain English)
Click-through rate is the share of impressions, email sends, or search results that receive a click.
Why it matters commercially
CTR helps diagnose creative, offer, placement, and search relevance before teams blame price, stock, or checkout performance.
Example
A marketplace listing had low CTR despite good conversion, so the team changed title, image, and offer before buying more inventory.
Common mistake
Improving CTR with discounts or broad targeting without checking whether the traffic converts profitably.
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