Checkout Flow
Category: E-commerce
Also searched as: Checkout
Definition (plain English)
The sequence of cart, shipping, tax, payment, confirmation, and post-purchase steps a customer completes to place an order.
Why it matters commercially
Checkout friction can hide real demand, increase abandonment, and expose weak payment, delivery, tax, or customer-service setup.
Example
A retailer moved delivery fees and import restrictions earlier in checkout after customers abandoned orders at the payment step.
Common mistake
Optimizing button color while ignoring freight surprise, payment failures, stock messages, address rules, and tax display.
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