Cart Abandonment Rate
Category: E-commerce
Also searched as: Basket abandonment
Definition (plain English)
The share of shoppers who add items to cart but leave before completing checkout.
Why it matters commercially
High abandonment can signal freight shock, payment friction, unclear delivery terms, weak trust, or price mismatch before revenue is earned.
Example
A retailer found abandonment spiked when chilled delivery fees appeared late in checkout, then changed the shipping threshold and delivery message.
Common mistake
Treating abandonment as a marketing problem only instead of checking freight cost, payment options, stock status, delivery promise, and tax display.
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