B2C
Category: Business model
Also searched as: Business to consumer
Definition (plain English)
Business-to-consumer selling directly to individual end customers through ecommerce, retail, marketplace, or direct channels.
Why it matters commercially
B2C economics depend on conversion, fulfillment cost, returns, payment fees, stock availability, and customer service at small order sizes.
Example
A brand imported mixed cases for retail packs, then modeled carton breakage, pick-and-pack labor, returns, and card fees before setting online prices.
Common mistake
Using wholesale landed cost alone and ignoring fulfillment, marketplace fees, chargebacks, packaging, returns, and customer support.
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