Cash flow vs profit — why timing decides survival
Profit on paper can still create cash pain. This projects the runway, not the P&L.
When to use this
Inputs explained
What each field expects
- Opening balanceCash in the bank at the start of month one.
- Monthly inflowsCustomer collections — money actually received, not invoiced.
- Monthly outflowsRent, payroll, regular stock — when cash actually leaves.
- One-off eventsA PO, freight & duty, a tax bill, or a deposit that lands in one month.
- Stress testOne bad month — a late payment or a damaged shipment — to test the downside.
What the output tells you
How to read each number
- Lowest cash pointThe month and amount where the bank is thinnest. Plan for this, not the average.
- Cash payback monthWhen early outlays have been recovered by collections.
- Safety bufferHow far the low point stays above zero or your chosen reserve.
- VerdictViable, viable-but-risky, or doesn't-clear-the-cash-test — with what to do next.
Worked example
- Opening £18,000. A £13,500 PO + £1,500 freight hit in month 1, £2,500/month overheads.
- Collections of £9,000/month don't start until month 2.
- Month 1 low point: £500 — survivable, but thin. A £50,000 damaged-shipment month turns it negative.
The deal works on paper, but cash gets tight before customers pay. Test better payment timing before approving the PO.
Common mistakes
- Mixing invoiced revenue with cash actually collected.
- Forgetting VAT/tax timing or supplier deposits.
- Assuming customers pay on time instead of on their real terms.
- Planning to the average balance instead of the lowest point.
- Overlooking the gap when you pay the supplier — deposit, balance, freight — before the customer pays you. That mismatch is the cash gap.
Plan for the lowest cash point, not the average — and check the plan survives one bad month. If it doesn't, change the terms, not the forecast.
Cash Flow Projection: meaning, example, and how to read it
What a cash flow projection means
A cash flow projection turns your recurring income and expenses into a month-by-month view of how much cash you will actually have. It answers the question a profit number can't: will the balance stay positive every month, or does cash run out before the plan pays off?
Cash flow vs profit
Profit is what's left after costs on paper. Cash flow is the real money in your account. A deal can be profitable over a year and still leave you short in a specific month — because stock, freight, and tax often go out before customers pay. This is a cash survival check, not a profit forecast.
Why timing matters
The danger is almost never the total — it's the timing. If £15,000 leaves in month 1 and £9,000 only starts arriving in month 2, the gap in between is where businesses get caught. The lowest point is the number that decides whether you can afford the deal.
How to enter your numbers
- Opening balance: the cash you have today, before the months below.
- Recurring income: customer collections per month. Use growth for a ramping line; set start/end months for seasonal income.
- Recurring expenses: rent, payroll, overheads, regular stock.
- One-off events: a stock PO, freight & duty, a tax bill, or a deposit — each lands in a single month.
How to test a bad month
Real plans meet late payments, damaged shipments, freight spikes, and early tax bills. The stress test layers one of those onto your plan so you can compare the base case against the downside. If the base case survives but the bad month doesn't, the deal is riskier than the headline numbers suggest.
How to read the result
- Lowest point: the thinnest your cash gets, and the month it happens.
- Cash runway: the first month the balance would go below zero, if any.
- Cash payback month: when early outlays (stock, freight, deposits) have been recovered by collections.
- Safety buffer: how far the low point stays above zero or your reserve.
Sales break-even (the sales needed to cover costs) is a profit question and a different tool. Don't confuse accounting break-even with cash survival: a profitable month can still be a negative-cash month.
What to do if the model says risky
A risky or not-ready verdict isn't a no — it's a prompt to change the terms. Ask customers for faster payment, split the PO into smaller deliveries, delay the stock purchase until collections start, negotiate supplier credit, keep a larger reserve, or arrange short-term financing before you commit. Then re-test. This is decision support, not financial advice.