Guides
Short, practical explainers for the trade math behind everyday buying and pricing decisions. Each guide links to the calculator that does the math.
What Is Landed Cost? A Practical Guide for Importers
Why supplier price is the wrong number to price against, and how to build a defensible landed cost.
Linked tool: Landed Cost Calculator
Markup vs Margin: The Difference That Breaks Pricing
Two formulas, same profit, different denominators — and the percentage trap that costs distributors real money.
Linked tool: Markup vs Margin Calculator
How to Compare Supplier Quotes When Pack Sizes Are Different
A step-by-step method for normalizing quotes across units, pack sizes, currencies, and incoterms.
Linked tool: Supplier Quote Comparator
What MOQ Means in Wholesale and Why It Can Be Risky
MOQ explained for buyers — how to spot dangerous minimums and how to negotiate them down.
Linked tool: MOQ & Shelf Life Risk Calculator
How Shelf Life Affects Food Importing and Wholesale Pricing
Production date, expiry, transit time, and the buyer 75% rule — and why they decide whether your import is profitable.
Linked tool: Landed Cost Calculator
How Middlemen, Brokers, and Distributors Affect Final Price
Why small percentage markups compound into big price differences across the distribution chain.
Linked tool: Markup vs Margin Calculator