Best Before
Category: Food Trade
Definition (plain English)
A date that usually indicates when food is expected to retain intended quality, taste, or texture under stated storage conditions.
Why it matters commercially
Best-before dating affects buyer acceptance, markdown planning, channel choice, and whether slow-moving stock can still be sold profitably.
Example
A retailer required at least 70% remaining best-before life on delivery, so the importer rejected a cheaper lot already sitting in supplier stock.
Common mistake
Assuming best-before rules, label wording, and customer minimum-life policies are the same across markets and sales channels.
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MOQ & Shelf Life
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