Amazon PPC
Category: Marketplace
Also searched as: Amazon PPC
Definition (plain English)
Amazon pay-per-click advertising used to promote products in sponsored placements and charge the seller when a shopper clicks.
Why it matters commercially
PPC can grow marketplace demand, but it can also consume the margin created by imported inventory if landed cost, fees, returns, and stock cover are not modeled.
Example
A food importer paused PPC on a slow-moving SKU because the campaign improved sales rank but pushed contribution margin below the required launch threshold.
Common mistake
Judging Amazon PPC by sales alone instead of ACOS, TACOS, contribution margin, stock availability, and whether ads are funding profitable repeat demand.
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