SFP (Seller Fulfilled Prime)
Category: Marketplace
Also searched as: SFP
Definition (plain English)
SFP (Seller Fulfilled Prime) is a core marketplace term used in commercial operations; teams define it explicitly to keep pricing, execution, and reporting decisions consistent.
Why it matters commercially
SFP (Seller Fulfilled Prime) influences listing visibility, ad efficiency, and fee-adjusted margin, so it changes channel strategy and spend allocation.
Example
The marketplace team reviewed SFP (Seller Fulfilled Prime) on top SKUs, then adjusted price, ads, and fulfillment mix to protect margin and rank.
Common mistake
Optimizing SFP (Seller Fulfilled Prime) in isolation without checking fees, returns, and contribution margin after fulfillment costs.
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