Retention Rate
Category: Analytics
Also searched as: Retention Rate
Definition (plain English)
Retention Rate is a core analytics term used in commercial operations; teams define it explicitly to keep pricing, execution, and reporting decisions consistent.
Why it matters commercially
Retention Rate is only useful when defined consistently; otherwise teams misread growth quality and make bad budget decisions.
Example
The team documented one formula for Retention Rate in its dashboard dictionary before comparing channels in the monthly performance review.
Common mistake
Comparing Retention Rate across reports that use different formulas, attribution windows, or included costs.
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