NRR / NDR (Net Revenue Retention / Net Dollar Retention)
Category: Analytics
Also searched as: NRR / NDR
Definition (plain English)
NRR / NDR (Net Revenue Retention / Net Dollar Retention) is a core analytics term used in commercial operations; teams define it explicitly to keep pricing, execution, and reporting decisions consistent.
Why it matters commercially
NRR / NDR (Net Revenue Retention / Net Dollar Retention) is only useful when defined consistently; otherwise teams misread growth quality and make bad budget decisions.
Example
The team documented one formula for NRR / NDR (Net Revenue Retention / Net Dollar Retention) in its dashboard dictionary before comparing channels in the monthly performance review.
Common mistake
Comparing NRR / NDR (Net Revenue Retention / Net Dollar Retention) across reports that use different formulas, attribution windows, or included costs.
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