B2B
Category: Business model
Also searched as: Business to business
Definition (plain English)
Business-to-business trade where products, services, or inventory are sold to companies rather than individual consumers.
Why it matters commercially
B2B deals often depend on case packs, credit terms, delivery windows, documentation, repeat supply, and buyer approval rather than simple checkout conversion.
Example
A food importer sold pallet quantities to caterers on 30-day terms, so margin and cashflow had to include delivery and credit exposure.
Common mistake
Treating a B2B buyer like a retail shopper and missing account setup, MOQ, payment terms, delivery rules, and proof of authority.
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