Decision Guides · Shipments

First Export Shipment

Turn a signed export order into a dispatch-ready shipment plan. Check buyer/payment risk, Incoterms, documents, freight, shelf life, and release evidence before the cargo leaves.

Start My First Export

Work a signed export order into a dispatch-ready plan.

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Stage 1 of 5Confirm the buyer and how you get paid

For: A first-time or early-stage exporter — often a food or perishable producer — with a signed order but no export execution muscle yet.

Use when: You have a signed PO or contract with an overseas buyer and have not yet booked freight or shipped. Not for the RFQ or negotiation stage.

Stop triggers
  • The buyer can't be verified as a real legal entity outside the email thread.
  • The buyer is new and wants open account with no deposit, LC, or credit insurance.
  • The destination requires an import permit or certificate you can't obtain.
  • The agreed Incoterm gives you an obligation you can't perform — e.g. DDP where you can't clear customs.
  • A perishable's remaining shelf life is under transit + clearance + the buyer's minimum.
  • Any party, destination, bank, or vessel returns a sanctions or restricted-party hit.

  • Verify the buyer's legal identity and authority
  • Judge buyer seriousness and creditworthiness
  • Choose the payment method and risk split
  • Screen the buyer and the destination

Expert review: Confirm any letter-of-credit wording and confirmation with your bank or trade-finance desk before you rely on it.

G1Decision gate

· Payment & counterparty

Is the buyer real and are you paid-safe?

GoBuyer verified and the terms secure you for a first deal (advance, LC, or confirmed).

HoldBuyer is real but the terms are too exposed — get a deposit, LC, or credit insurance.

StopCan't verify the buyer, a sanctions hit, or open account with no security.

G2Decision gate

· Responsibility

Is every cost, risk, and clearance owned and within your capability?

GoEvery cost, risk-transfer point, clearance duty, and insurer is written down and performable.

HoldA responsibility (import clearance, insurance, permit) is unassigned — assign it or change the Incoterm.

StopYou've taken an obligation you can't legally or operationally perform.

G3Decision gate

· Documentation

Is the doc and certificate pack complete, consistent, and valid to arrival?

GoEvery required document and certificate is issued, consistent, and valid through arrival.

HoldA certificate is pending or inconsistent — don't ship on a promise.

StopA mandatory import certificate can't be obtained — the cargo will be refused or destroyed.

G4Decision gate

· Loadability & transit

Will the goods arrive sellable and insured?

GoBooking confirmed, temperature and handling set and verified, insurance bound, shelf life covers transit plus the buyer's minimum.

HoldShelf-life or temperature margin is thin — ship a smaller or faster lot, or re-time.

StopA perishable can't arrive within its sellable window, or the cold chain can't be guaranteed.

Final decision

· Final decision

Dispatch this shipment?

GoAll four gates passed, dispatch evidence captured, and payment secured or the trigger met — DISPATCH.

HoldA gate is on hold — HOLD and fix it before the cargo leaves.

StopA gate is a stop — DON'T DISPATCH.

Common mistakes
  • 1Shipping food on remaining shelf life that fails the buyer's minimum after transit.
  • 2Agreeing DDP into a country you can't clear as importer of record.
  • 3Discovering a missing health or phytosanitary certificate at the port.
  • 4Leaving the Incoterm named place vague — 'FOB China' instead of 'FOB Ningbo'.
  • 5Releasing goods before an advance or LC is actually secured.
  • 6Documents that don't match across the invoice, packing list, and certificate of origin.
  • 7No marine cargo insurance where risk already passed to you at the named place.
Worked example Shelf life

A 10-month shelf life gets tight once transit and the buyer's minimum eat into it.

  • Order1 reefer · CIF Rotterdam
  • PaymentConfirmed LC
  • Production shelf life10 months
  • − transit + clearance− 5 weeks
  • Buyer minimum on arrival80% (8.0 mo)
  • Real sellable slack~1.1 months
  • Health certificatePending
Decision: HOLD — ship only once the health certificate is issued and consistent; negotiate fresher production if the slack shrinks.

Export Decision Record

The dispatch-ready record of this shipment — copy or print it to share with a colleague, forwarder, or your internal team.

Buyer verified
Legal identity + authority (y/n)
Incoterm + named place
e.g. CIF Rotterdam
Payment method + release trigger
Met? (y/n)
Screening result
Sanctions / restricted-party
Document + certificate pack
Complete and consistent? (y/n)
Freight booking ref
Carrier + booking
Temperature / handling set
For perishables
Shelf-life margin
Months of slack on arrival
Insurance bound
(y/n)
Decision
DISPATCH / HOLD / DON'T DISPATCH
Evidence stored
Where the pack lives

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